The 95-Percent Question: What the MIT Study Really Says About AI
The viral MIT number — "95% of GenAI projects show no measurable ROI" — is real, but misread. The NANDA study does not say "AI doesn't work"; it says the way companies adopt AI doesn't work. Three independent studies (NANDA, BCG, McKinsey) land at roughly 5% — and the critics are right about a lot. It is integration that fails, not the technology.
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